THACO AUTO has determined that investment in product research and development (R&D) is the key to increasing the value and enhancing our competitiveness towards sustainable growth. Over the years, R&D Center has constantly researched and applied new technologies, materials, and smart systems in our vehicles. We also strengthen training to enhance high-quality human resources, hence developing a variety of trucks, buses, and premium specialized vehicles serving domestic and export markets. 

Some outstanding projects of the R&D Center include:

- Designing THACO premium coaches and sleeper buses.

- Designing and developing medical vehicles and specialized vehicles in different industries.

- Developing premium buses on Mercedes-Benz chassis.

- Designing premium specialized vehicles.